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Press & Media

What everyone's been saying about us

Fluff Alpaca has been featured in Vogue, Condé Nast Traveler, New York Magazine, The New York Times and on The Today Show--celebrated for our commitment to sustainable luxury, timeless design, and a farm-to-fiber story that starts in the Berkshires.

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Photograph: Tricia McCormack

As seen in & recommended by

Featured stories

Three that travelled the furthest.

Vogue

What's So Great About Great Barrington?

A weekend guide to the quietly cool Berkshire town — with our Main Street shop on the itinerary.

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New York Magazine

The Berkshires: An Itinerary of Things to Do

The Strategist's shopping route through the Berkshires, from farm stands to alpaca fiber.

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Condé Nast Traveler

The Best Things to Do in the Berkshires in Any Season

Fluff name as one of the top places to visit in Great Barrington, MA.

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The full press archive

Showing 18 of 18 features.

The B Magazine Spotlight: Fluff Alpaca Publication Hudson Valley 360 'Today' Visits Hudson, Praises City's Resilience Publication Rural Intelligence The Rural We: Suzanne Werner Publication Berskhire Style Great Barrington Publication Berskhire Style Ladies Style Publication Upstate House Fluff Alpaca Serves Up Softness Publication New York Times Ben Folds Puts His Live-Work Sanctuary in Hudson on the Market Publication Berkshire Style Amazing Alpacas Publication Adventure Alan & Co Best Alpaca Socks for Hiking & Running 2026 Blog Lidey Likes Weekending: Hudson, New York Area Blog WAMC Radio Doing Well, Making Do TV & Radio Shopify Supporting Independents Campaign, which exclusively features some of Shopify's favorite independent businesses. TV & Radio The Berkshire Edge Business Monday: Spotlight on Fluff Alpaca--farm to fiber to shop Publication Vogue What's So Great About Great Barrington? A Weekend Guide to the Quietly Cool Berkshire Town Publication New York Magazine The Berkshires: An Itinerary of Things to Do Publication Condé Nast Traveler The Best Things to Do in the Berkshires in Any Season Publication The Today Show The New Normal Series: Hudson, NY TV & Radio Fashion Travel Repeat A Guide to Hudson: New York, Upstate's Downtown Blog