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Naturally soft layers and accessories chosen for warmth, versatility, and years of wear.
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Gentle natural fibers and special pieces chosen to be loved, lived in and handed down for generations.
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Naturally warm, breathable socks for everyday wear, work, travel and the trail
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Why Alpaca Socks?

Warm without bulk, naturally breathable, moisture-wicking and comfort that lasts from morning to night
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THE FLUFF COLLECTION
The Fluff Collection

Our signature collection, inspired by the Berkshires and alpaca’s remarkable natural qualities.
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From our family to yours

A family-owned Berkshires shop devoted to the beauty and natural performance of alpaca.
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NEW›

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New Arrivals

Shop All New New for Women New for Men New for Kids New Home

New From Fluff

New Fluff Collection Fluff Women Fluff Men Fluff Socks

Seasonal Edit

A/W26 Collection Sweater Weather Collection

A/W26 Collection Meet our curated A/W26 collection filled with sophisticate silhouettes and fluffy fibers. Shop Now →

WOMEN›

Shop all WOMEN →

Clothing

Shop All Women Sweaters Tops Dresses Bottoms Outerwear

Accessories

Socks Hats Gloves & Mittens Scarves & Shawls Slippers Handbags

Featured

Women's Bestsellers A/W26 Womens Collection The Fluff Collection Gifts for Her Women's Sale

Beautiful, Naturally Thoughtful alpaca and natural fiber pieces selected for comfort, versatility and years of wear. Discover women's favorites →

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Shop All Men Sweaters Shirts & Tees Outerwear

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Socks Hats Gloves & Mittens Scarves Slippers

Featured

Men's Bestsellers A/W Mens Collection The Fluff Collection for Men Gifts for Him Men's Sale

Comfort that lasts Alpaca essentials selected for performance, lasting warmth and cozy comfort. Discover men's favorites →

KIDS›

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Baby: 0-24 Months

Shop All Baby Baby Sweaters Baby Tops Baby Bottoms Baby Outerwear Accessories Blankets & Swaddles

Children: 2+

Shop All Children Children's Sweaters Children's Tops Children's Bottoms Children's Outerwear

Accessories & Gifts

The Fluff Kids Collection A/W26 Kids Collection Baby Shower Gifts Plush Alpacas & Toys Kids' Sale

For little ones, with love Gentle natural fibers and special pieces chosen to be loved, lived in and handed down for generations. Explore the edit →

SOCKS›

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Shop All Alpaca Socks Bestselling Socks Women's Socks Men's Socks

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Everyday Socks Hiking & Boot Socks Athletic Socks Running Socks Dress Socks Bed & Lounge Socks Therapeutic Socks

Featured

Fluff Collection Socks Winter Alpaca Socks Christmas & Holiday Socks Socks Sale

Why Alpaca Socks? Warm without bulk, naturally breathable, moisture-wicking and comfort that lasts from morning to night Read More About Alpaca's Difference →

HOME›

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Home

Shop All Home Throws & Blankets Pillows Kitchen & Table Home Décor Yarn & Craft

Gifts

Shop All Gifts Gifts for Her Gifts for Him Kid's Gifts Housewarming Gifts Greeting Cards

Featured

The Fluff Home Collection Home Bestsellers Home Sale

A warmer (fluffier) home Natural textures, useful objects and thoughtful gifts selected to bring warmth and character into everyday life. Explore home collection →

THE FLUFF COLLECTION›

Shop all THE FLUFF COLLECTION →

Shop the collection

Fluff for Women Fluff for Men Fluff for Kids Fluff Home Fluff Socks

Signature categories

Sweaters Socks Hats & Accessories Scarves & Shawls Throws & Blankets

The Story Behind Fluff

Our Family Story Why We Love Alpaca Visit Our Story

From our family to yours A family-owned Berkshires shop devoted to the beauty and natural performance of alpaca. Meet the family →

SALE→

Our family story

A family-owned Berkshires shop devoted to the beauty and natural performance of alpaca.

Our Story Why Alpaca Visit Our Store

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Serendipity
Serendipity Babies Solid Leggings
$46.00
Serendipity
Serendipity Babies Solid Onesie
$52.00
Serendipity
Serendipity Babies Striped Cotton Short Suit
$65.00
Serendipity
Serendipity Babies Striped Leggings
$46.00
Serendipity
Serendipity Babies Striped Long-Sleeved Tee
$46.00
Serendipity
Serendipity Babies Suri Alpaca Bonnet
$80.00
Serendipity
Serendipity Babies Suri Alpaca Cardigan
$136.00
Serendipity
Serendipity Babies Suri Alpaca Pants
$127.00
Serendipity
Serendipity Babies Wrap Dress
$87.00
Serendipity
Serendipity Baby Alpaca Blanket
$271.00
Sale
Serendipity
Serendipity Baby Bucket Hat
Regular price ~~$61.00~~ Sale price $45.00
Sale
Serendipity
Serendipity Baby Cotton Flair Dress
Regular price ~~$78.00~~ Sale price $67.00
Sale
Serendipity
Serendipity Baby Jersey Long Sleeve
Regular price ~~$51.00~~ Sale price $40.00
Sale
Serendipity
Serendipity Baby Jersey Pants
Regular price ~~$51.00~~ Sale price $40.00
Sale
Serendipity
Serendipity Baby Jersey Tee
Regular price ~~$45.00~~ Sale price $36.00
Serendipity
Serendipity Baby Long-Sleeved Solid Onesie
$52.00

Sold out
Serendipity
Serendipity Baby Solid Leggings
$46.00
Sale
Serendipity
Serendipity Baby Spencer Dress
Regular price ~~$77.00~~ Sale price $58.00
Serendipity
Serendipity Baby Striped Cotton Leggings
$46.00
Serendipity
Serendipity Baby Striped Leggings
$46.00
Serendipity
Serendipity Baby Striped Long-Sleeved Tee
$45.00
Serendipity
Serendipity Baby Striped Onesie
$52.00
Serendipity
Serendipity Baby Striped Organic Cotton Onesie
$52.00
Sale
Serendipity
Serendipity Baby Sun Hat
Regular price ~~$61.00~~ Sale price $45.00

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319 Main Street
Great Barrington, MA 01230

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