Vogue
What's So Great About Great Barrington?
A weekend guide to the quietly cool Berkshire town — with our Main Street shop on the itinerary.
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Press & Media
What everyone's been saying about us
Fluff Alpaca has been featured in Vogue, Condé Nast Traveler, New York Magazine, The New York Times and on The Today Show--celebrated for our commitment to sustainable luxury, timeless design, and a farm-to-fiber story that starts in the Berkshires.
Writing a story? Everything you need is below.
Photograph: Tricia McCormack
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Featured stories
Three that travelled the furthest.
New York Magazine
The Berkshires: An Itinerary of Things to Do
The Strategist's shopping route through the Berkshires, from farm stands to alpaca fiber.
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The Best Things to Do in the Berkshires in Any Season
Fluff name as one of the top places to visit in Great Barrington, MA.
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Showing 18 of 18 features.
The B Magazine
Spotlight: Fluff Alpaca
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Hudson Valley 360
'Today' Visits Hudson, Praises City's Resilience
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Rural Intelligence
The Rural We: Suzanne Werner
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Berskhire Style
Great Barrington
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Berskhire Style
Ladies Style
Publication
Upstate House
Fluff Alpaca Serves Up Softness
Publication
New York Times
Ben Folds Puts His Live-Work Sanctuary in Hudson on the Market
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Berkshire Style
Amazing Alpacas
Publication
Adventure Alan & Co
Best Alpaca Socks for Hiking & Running 2026
Blog
Lidey Likes
Weekending: Hudson, New York Area
Blog
WAMC Radio
Doing Well, Making Do
TV & Radio
Shopify
Supporting Independents Campaign, which exclusively features some of Shopify's favorite independent businesses.
TV & Radio
The Berkshire Edge
Business Monday: Spotlight on Fluff Alpaca--farm to fiber to shop
Publication
Vogue
What's So Great About Great Barrington? A Weekend Guide to the Quietly Cool Berkshire Town
Publication
New York Magazine
The Berkshires: An Itinerary of Things to Do
Publication
Condé Nast Traveler
The Best Things to Do in the Berkshires in Any Season
Publication
The Today Show
The New Normal Series: Hudson, NY
TV & Radio
Fashion Travel Repeat
A Guide to Hudson: New York, Upstate's Downtown
Blog
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