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A first for Fluff

This One Is Personal.

Emma and Suzanne wanted to design a sweater collection for women of every age, shape and season.

Designed in collaboration with Helen Howe, three timeless styles were born. Handmade in limited quantities.

Shop the collection
Emma wearing the Monterey alpaca V-neck sweater in pumpkin at a pumpkin patch

Emma wearing the Monterey in Pumpkin.

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Explore the collection

Designed across generations

Made to be loved for generations.

Meet the first collection mother-daughter duo Emma and Suzanne have designed together, shaped by a shared idea of what a lasting wardrobe should feel like: flattering, versatile and thoughtfully made to transcend age and season.

At ages 35 and 65, they each wear the same pieces in different ways and plan on passing them down through the generations.

Meet three heirloom sweaters designed across generations—high-quality knitwear made to be worn, loved and passed down.

Relaxed sophistication

The Olivia Cardigan

An easy V-neck cardigan with dropped shoulders, wide ribbed trim and Portuguese horn buttons. Softly oversized, polished and made for layering.

$425.00

Available colors

Low-key luxury

The Monterey V-Neck

A relaxed silhouette with a wide ribbed neckline and an airy feel. Warm on its own, light enough to slip beneath a favorite jacket.

$366.00

Available colors

The everyday essential

The Lenox Crewneck

A true-to-size crewneck designed to work over a T-shirt, under outerwear and everywhere in between. A simple staple, beautifully made.

$366.00

Available colors

Made for the wardrobe you already love

Style them your way.

Relaxed with denim, polished with tailored pieces or layered beneath a favorite coat. These are sweaters designed to fit naturally into real wardrobes and real lives.

Olivia Cardigan styled at a pumpkin patch
Casual fall look
Monterey V-Neck styled in pumpkin
Pumpkin picking
Olivia Cardigan styled with denim and ballet flats
Everyday polish
Lenox Crewneck styled with denim and loafers
Quiet luxury

Making commerce human again

Three continents. Two generations. One collection.

From first sketch to final stitch, this collection was shaped by women working together across the world.

Sweater sketches, knit samples, and a remote design meeting

The Women Behind the Sweaters

A collaboration without borders.

Helen in the UK, Emma in Southern California and Suzanne in the Berkshires shared sketches, compared knits and sent samples back and forth to Bolivia until every detail felt right.

Helen Howe is a Royal College of Art–trained fashion and textile designer specializing in knitwear, who we were lucky enough to have translate our ideas into sweaters that feel unmistakably Fluff.

A fair-trade women’s collective of artisans brings each design to life. Every rib, seam and finish carries the care and skill of its maker.

Early sweater knit samples Lenox Crewneck sweater sample being fitted Lenox Crewneck sweater sample being measured

Many iterations, thousands of miles and real hands behind every sweater.

An extraordinary yarn

Warmth without the weight.

Baby alpaca brings remarkable softness and warmth. Super kid mohair adds airy loft. Mulberry silk, the highest-quality and purest form of natural silk, lends strength and subtle luster.

Lightweight

Exceptional warmth without unnecessary bulk.

Versatile

Comfortable from crisp fall days through early spring.

Made to last

Natural fibers selected for years of beautiful wear.

OEKO-TEX® STANDARD 100 certified · Tested for harmful substances

A limited first edition

A small batch, never to be made quite this way again.

We secured the final quantity of this special blend before it was discontinued. Inventory from this first drop is limited, and these exact colors are unlikely to return.

Shop the sweaters
Fluff women’s sweaters in several colors on a clothing rack

Near Great Barrington?

Come feel them for yourself.

Visit us on Main Street to try every silhouette, compare the colors and experience just how soft, lightweight and flattering this special knit feels in person.

Plan your visit